Here’s a look at our tentative logo for the DVD series. I put them on a white background:
!/images/31.jpg (draft logo)! !/images/32.jpg (black and white version)!
It may not be the final version, but this is the latest design Donna and Melanie are playing with. Logos should be simple yet instantly recognizable. They should also easily reproduce in black and white and be clear at most any size. Whenever you ask someone to explain a logo, you often get a lot of philosophical stuff that the designers were thinking about, but isn’t necessarily apparent to you. So here goes the…
??The spiral, reaching up, signifies the whole learning process of the artist. In Donna’s philosophy, learning is like a spiral. We struggle with a concept, or think we’ve mastered it, but eventually we find ourselves coming back to it on a higher plane — thinking about it or approaching it a different way. Or struggling with deeper issues of the concept. The spiral reaches upward, toward a higher consciouness, like the artist’s climb to master his or her art. The *Artists’* text is playful, while *Essentials* is in bold uppercase, representing a firm, solid foundation on which the artist rests. We hope our DVDs will provide this solid foundation of essentials for artists to stand on as they ever strive in their learning and self-discovery to develop their own unique style of painting/drawing/sculpting/etc.??
The logo is also modular, so we can easily add to the bottom words like “DVD SERIES” or other areas we might expand into, such as “PAINTING SUPPLIES” or “FRIED CHICKEN.”
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