Breaking through the noise

An interesting article in Pacific Standard yesterday about just how difficult it is for a movie to break through the noise. In this case, we’re talking about Blackfish, the suddenly prominent documentary about SeaWorld’s killer whale Tilikum, which had been released for a whole year to a slew of positive reviews before it started receiving attention from everyday audiences.

So now everybody’s heard about it. But even then, how many have actually seen it?

‘Blackfish’ and the weird path to popularity